The MomCo app was created because we experienced the pain point of not having mom friends when we first had children. When you become a mom, you need support from others that understand what you are going through. If you tell another mom that you are exhausted, that you need a break, or just need some girl time…other moms just get it! We want to make sure that every mom is able to easily find other mom friends that live close by.
There is actually scientific evidence that women soothe themselves through social interaction. Below are some articles that talk about why women need female friendship and why mom friends are so important.
The Science of Female Friendship
More and more studies are uncovering clues about the science behind female bonding and how the drive to seek out and maintain close friendships is an innate skill. On an evolutionary level, some believe it may even be linked to survival.
Researchers at the University of Michigan found that when women feel emotionally close to a girlfriend, their bodies release certain hormones that make them feel happier and more relaxed.
(By Nancy Reardon. Excerpt from “The Science of Female Friendship” on Patriot Ledger)
Tend and Befriend
Recent research shows that the “fight or flight” concept that we have for decades applied to stress response appears to apply to men much more than to women, whom, experts say, opt to reach out and nurture each other — in short, to “tend and befriend” — during stressful times.
Instead of the fight or flight response, women are apt to either tend infants or befriend others — specifically other women — in order to ensure their survival and the survival of their genes. On a biological level, women have a whole neurochemistry and neurocircuitry that is different from men and that supports this “tend and befriend” model of stress response.
According to psychologist and professor at UCLA Shelley Taylor, calming hormones like oxytocin trigger women to befriend other women. “When female animals are given an injection of oxytocin, for example, they behave as if a social switch has been turned on,” she writes. “They seek out more social contact with their friends and relatives.”
(By Anjula Razdan. Excerpts from “Tend and Befriend” on Experience Life)
I truly hope this app helps moms find everything they need to feel peace and joy in every moment of motherhood. I want this app to be something every mom downloads the minute she learns she is pregnant. Nothing would make me happier than to know I created something that brought best friends together for generations of friendship. -Jillian