Child Care Marketing is highly dominated by new technology like cloud computing, mobile applications and more. But you can’t beat the classics when it comes to furthering your campaign for the best child care services.
Instead of games and other recreational activities, why not launch a cooking event with parents and their children participating. Prepare the ingredients, the tools and the cooking apparatus.
You can assign specific food themes or dishes for parents and children to prepare.
Not only is this an exciting experience but a mouthwatering one as well. Just remember the safety measures of course. Here’s another great idea, bake madness.
A Cupcake Stand
You know what’s more fun than food? CUPCAKES. You can host an event wherein parents and their children set up their own cupcake stands, bake the cupcakes themselves and then sell it.
Why not donate the money they’ll be receiving to a better cause and to people who need it more than you guys? Great idea, right?
Nutrition for the Day
Many kids, probably even your kids are not that fond of healthy foods including fruits and vegetables, emphasis on VEGETABLES. Why not initiate an event wherein families learn how to prepare healthy meals and then serve it on the same day.
This could be your chance to direct your kid to a much better food path that way, instead of pizza and Chinese food, he or she will order a salad at college. Child obesity is a global problem we are facing today, especially in the United States.
According to the Centers for Disease Control, 1 in 5 school age children in the US is obese. This data was taken from studies conducted during 2015 to 2016. Imagine the numbers today. That is why we need to do something and we need to do it now.
Helping people in need is always valuable to today’s reality. There are so many people in the world who are unable to eat at least three times a day and many of those people are little kids.
More than 40 million Americans today are struggling with hunger mainly because of poverty.
This activity is not an activity but a mission to help out. Your contribution to these campaigns will come a long way and it would be a meaningful experience for you and your children. There are so many people out there in need of your help.
In a Nutshell
Not once was the word marketing mentioned. But, think about it, these activities are great opportunities to spread awareness about your Child Care mission and services. Child Care is not a business, it is a way of life.
You can come up with your own ideas just make sure that it will provide mutual growth not only for you and your kid but for everyone else. Momco App is on a mission to help Child Care providers spread the word about the services they provide.
Momco App started with helping moms connect with other moms to collaborate. But that is just the surface of the Child Care values and services they provide. Momco App is partnering up with cinema and movie providers all over Portland to give kids an unforgettable movie experience.
Before, Momco App partnered up with Disney Pixar during the release of their animated motion picture “The Good Dinosaur.” It was an amazing campaign and everyone cried when Spot reunited with his family and Arlo walked the other way.
Now, Momco is in the middle of looking for partners like cinemas and movie applications to work with. We’re planning a movie marathon that children and parents will never forget. Here are some of our plans.
First, we want to introduce kids to the beauty and wonder the planet Earth is. There are hundreds of nature documentaries out there suitable for children that will teach them so much. This is not only a fun activity but it is a learning opportunity as well.
Kids are also sure to have fun watching cute and wild animals run around either playing catch or hunting for food. We won’t be showing any bloody encounters of course.
Arts and Crafts
Think about this, a big screen in front, tables for each family, a bunch of art materials and video tutorials all day long. Kids can learn finger painting, origami folding and there’s even this thing called shaving cream marbling. Sounds awesome right?
This would be a great bonding opportunity for kids and parents. Heck, you can even bring the entire family with big brother and big sister. Besides, there’s a kid in all of us.
After nature and arts, history is up next. There are so much history kids could learn from. It will always prepare them in a world of academics that include a big chunk of education about the past, its effect on the present and the future to look forward too.
There are a number of series, documentaries and films to teach kids about past events, famous people before and so much more.
Cartoon and Animated Movies for all Moods
After days of watching educational media and entertainment, kids deserve a day of fun. Disney movies, DreamWorks, Cartoon Network and more. Watching these contents are not bad and most of them share values and lessons little kids could pick-up on.
Momco App is on a mission to make sure these plans materialize. Watching movies together teaches children about the value of spending quality time with their loved ones chomping on popcorn (but not too much) and also wearing those 3D glasses.
This is just the tip of the iceberg. Momco App is excited to work with other Child Care providers to give children the best childhood they can. Then when it’s their turn to raise little kids, they’ll already know what to do and how to do it.
Child Care throughout the years has proven efficient and proactive in molding little kids to become amazing, intelligent and respectful individuals. Child Care underwent great leaps after many years, for the sake of the children of course.
Here are 4 child care trends you need to consider bringing into your services.
Child Care = Early Education
Most people would say the earliest level of education is preschool or kindergarten. It’s not. Child care is, at least now it is. Child Care centers or providers today include early education in their services and that includes teaching not only children but babies as well.
There are several facts that suggest infants are able to comprehend shapes, faces and objects that will help them learn. Bright colors will surely spark fun and learning with those babies.
Many Child Care providers these days not only focus on visual learning but on audio learning as well.
Tailored hours for busy or single parents
One challenge with Child Care lies not with the kids but with their parents or guardians. Some parents find it hard to even drop off their kids due to their busy schedule and they don’t have the money to get a nanny or source out help in exchange for money.
Luckily, providers, these days help these guardians buy tailoring specific Child Care hours that can accommodate parents’ hectic schedule on a daily basis. According to a report by the Guardian back in 2018, there were 24-hour daycare centers all over the United States.
These 24-hour providers target parents with low-paying jobs and unusual hours. Some people would drop off their kids late at night and then go to work then pick them up in the morning.
Child Care Applications Taking Over
Not really taking over but more and more mobile applications are hitting phones one by one. Most of these apps help parents find reliable child care centers near them.
These apps are helping providers reach a wider target audience and they are able to communicate their marketing and focal core of their services using these apps.
Parents and guardians are then able to make a more informed and accurate decisions where to avail child care services from. Some of these apps also help parents find babysitters or rides for their kids. For example, Zum.
This app has a list of trustworthy and professional babysitters that can look after your kids tonight while you and your partner enjoy a lovely dinner.
The great thing about these applications is that they screen the providers that are posted on their database and that will surely put parents’ minds at ease.
Party as a form of Child Care Marketing and Service
That’s right, instead of ads, printed materials or emails, Child Care providers are throwing parties for marketing purposes. The purpose of these parties is to introduce the Child Care Institute and then present its services, core values and benefits.
This is a great way of personal marketing because providers get to connect with parents and guardians. They are able to ask them important questions concerning their children. From that, people are able to build relationships and it’s a win-win-win situation, for the parents or guardians, the providers and of course the kids.
Can you still remember your fondest moments during holiday trips with the family when you were young? If you do, then give your kids some memories of their own. Here are three tips for your next holiday trip with the kids.
These tips are going to make your trip not only exciting but engaging and educative at the same time.
Prepare your Fun Facts
Research where you’re going and prepare little notes containing interesting facts about your destination and the history behind it. For example, if you’re going to the Grand Canyon, did you know that the rock discovered on the upper rim area is around 230 million years old?
These will not only be fun for your kids but they get to learn new things as well. When they go back to school and that place you guys visited came up, your kid will quickly raise his hands and say “did you guys know….?” Boom!
Teach your kids how to navigate
You can’t let your kids be technology dependent when they face different challenges and problems. It may sound very primitive but navigation skills wherever you are will always be useful.
Bring out a compass for each of your kids and tell them how to use it. If you don’t know how to, there are a couple of tutorials on YouTube.
You can also stir things up with lady geography. Who knows, you might be molding the next Indiana Jones minus the burning skull of course.
Make your kids reflect
We know it’s the holiday so the last thing you want to give your children is homework. Before your trip, tell your kids to come up with a memorable memory on your upcoming trip. Tell them it can be anything and let them know you’ll be there to help take photos.
That way, when your kids are off to college or living in with their girlfriend or boyfriend, you’ll have memories to look at while you cry. Just kidding. Teach your kids to find value in everything, everywhere and everyone.
An effective strategy in child care marketing is, party and fun activities and that means…. PARTY! Of course, one that is suitable for little kids and instead of booze, we go with pudding cups, cupcakes and a lot of exciting activities. Here are five tips for child care parties.
The card with that dinosaur picture just doesn’t get the job done. Some child care providers shoot invitational videos with animation and text effects to spark excitement among kids and their guardians.
Any party starts with the invitations. There are other awesome invitation ideas by the way.
You can’t deny the power of the card invitation but why not put a little sparkle on that card, not glitters. Some people do origami, some put in some handmade tokens and some even go beyond with intricate designs.
There are now invitations with personally hand-drawn images that are drawn specific inspired by the interest of each recipient.
Meaning if Mark is into superheroes then he gets that Superman invitation and if Lucy is into space stuff, she gets the Darth Vader invite.
Know what’s trending
Kids these days aren’t that in-depth when it comes to the concept of trending but if they like something, then chances are most of them are into that stuff whatever it is. For example, new kid shows or toys.
This requires research but not that extensive. You can utilize emails or social media to ask parents what their kids are into these days.
Keeping up with the latest trends in the child care industry is important as it is important to be informed about what excites kids.
Get Creative with Food, Healthy Food
We are all aware that not all kids eat their vegetables or fruits and drink their milk. This is the time to get creative. Instead of going crazy with fried chicken, chips, dips, juice boxes and candy, why not go crazy with green stuff and healthy liquids.
You don’t have to be a world class chef to prepare these creative foods. For example, instead of French fries why not have baby carrots that look like Cheetos. Yes, we know, you’re fooling kids but it’s good for them.
These out of the box ideas will be received well by parents knowing your Child Care institute exert effort into kids eating and being healthy.
Participation from the community provides better value to a child care center. Why is that? People volunteering their time for free to make the day of little kids show integrity and support. You will also save money but that’s secondary.
A lot of time for naps
Naps these days are not only for daycare. If you’re having a whole day party, why not set an hour for nap time for the little kids. No downside, just energetic kids who are hopped up with all the excitement looking for more excitement. Goodluck.